Superior Ink — Demo Kit

Client Pick + Eight Refinements

Variant 01 (Original Teal) is the client-selected direction. v2 rebuilds the hero to mirror the live site (notched slideshow, rotating wheel, scrolling marquee). v3 adds a strict cream / teal section alternation. v4 · Sage swaps to a softer pine + sage palette. v5 · Emerald & Honey brings warmer harvest tones. v6–v9 stay close to the v2 teal but each shifts in a distinct direction — cooler / greener / deeper / paler. Every refinement carries a paired Home + Screen Printing service page.


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Variant 01

Original Teal

Faithful to the source design. Deep forest green with seafoam mint accents and warm cream backgrounds.

Headline: Barlow Condensed Black  ·  Body: Inter

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Variant 08

Original Teal — Refined

First refinement pass on the client-selected Variant 01. Hero now uses the notched slideshow frame, rotating wheel mark and scrolling word marquee — mirroring the live site architecture.

Headline: Barlow Condensed Black  ·  Body: Inter

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Variant 08 · v2

Original Teal — Refined v2

Live-site-mirror hero with the notched slideshow, rotating leaf wheel and scrolling marquee. Editorial typography pair (Big Shoulders Display + DM Serif italic + Caveat squiggle accent). Google reviews carousel + dark cream-on-green footer.

Headline: Big Shoulders Display  ·  Body: Inter / Fraunces

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Variant 08 · v3

Original Teal — Refined v3

Same as Refined v2 with precise cream / teal alternation across every section. Card and CTA colors shift per section to keep contrast against the bg.

Headline: Big Shoulders Display  ·  Body: Inter / Fraunces

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Variant 08 · v4

Refined v4 — Sage & Pine

Same alternation as v3 with an earthier, more organic palette: pine-green anchor, sage moss accent, warm linen cream. Reads sustainable and trustworthy without the bright tech-teal feel.

Headline: Big Shoulders Display  ·  Body: Inter / Fraunces

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Variant 08 · v5

Refined v5 — Emerald & Honey

Rich emerald paired with warm honey amber — a fresh, distinctive take. Still green for sustainability, but the amber accent shifts the feel from cool-eco to warm-harvest. New territory away from teal & sage.

Headline: Big Shoulders Display  ·  Body: Inter / Fraunces

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Variant 08 · v6

Refined v6 — Ocean Teal

Same v2 layout, palette nudged cooler and bluer. The accent shifts from seafoam toward a clean ocean teal — slightly more "coastal water" than v2's eco-mint.

Headline: Big Shoulders Display  ·  Body: Inter / Fraunces

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Variant 08 · v7

Refined v7 — Mojito Mint

Shift hue the other way: greener, fresher mint accent. Reads more "garden / botanical" than the cooler teals. Warmer cream balances it.

Headline: Big Shoulders Display  ·  Body: Inter / Fraunces

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Variant 08 · v8

Refined v8 — Deep Jade

Same family, more depth. Near-black green anchor with a richer jewel-toned jade accent. Most punchy / luxurious of the teal set.

Headline: Big Shoulders Display  ·  Body: Inter / Fraunces

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Variant 08 · v9

Refined v9 — Pearl Teal

Softest of the set. Lifted-forest dark + a pale washed teal accent + warmer cream. Reads quiet, premium, editorial — like Aesop or a high-end skincare brand.

Headline: Big Shoulders Display  ·  Body: Inter / Fraunces